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PR Firm sets to empower Nigerians on Linkedin optimisation

A Public Relations firm, Mosron communications, has concluded arrangement to empower Nigerians on Linkedin optimisation for them to boost their chances of job recruitment, promotion, and networking to achieve work-life success and balance.

The firm intends to train 10,000 persons on Twitter while it also holds two offline capacity building for 140 professionals.

Tolulope Olorundero, Founder Mosron Communications, said the experience garnered at the first edition where it held a virtual training for over 250 professionals spread across the world, is the propelling factor for the 2019 edition.

She said the training will be free for all due to her belief that more Nigerians needed to be empowered to achieve greatness and success in their endeavours by using the tools that technology has placed in their laps.


Tracing the benefit of the platform to employment, she said 15 years ago, the only way anyone could know that a company had a vacancy was to either check the newspapers religiously or walk around the city of Lagos or Kigali with your “I beg to apply” letter carefully composed.

She said there was also very little opportunity to carry out extensive research on a potential employer, the company or its values except one was fortunate enough to meet a current staff. These challenges meant that it was easier to pass through the eye of a needle than getting a job through your “I beg to apply” letter.

LinkedIn, a professional networking app built in 2002 has progressively gained relevance amongst Africa’s professional and business elites. With over 7 million African users and 55% of the senior executives in organisations, LinkedIn is a fertile ground for job seekers to communicate their value directly to potential employers. For entrepreneurs, particularly service based businesses and high ticket product companies, LinkedIn has proved to be the best social networking app where unsolicited proposals can be sent directly to decision-makers.

“I have been on LinkedIn since 2010 and at that time, my sole aim was to connect with and follow the career trends of senior colleagues in the public relations industry. As an employee, I got 95 percent of my jobs through LinkedIn, and now as an entrepreneur, LinkedIn has been the single most effective marketing platform for our business,” she asserted.

With the experience, and having worked with over 30 senior executives in the last year to optimise their LinkedIn profiles, Mosron Communications in 2018 initiated an annual CSR event to train professionals on how to better position themselves to leverage on the teeming opportunities that can be accessed via LinkedIn.

In 2019, the company is set to break its previous record as it prepares to teach LinkedIn Optimisation to 10,000 plus participants via Twitter on December 1. In addition, Mosron Communications will organise two offline trainings to be delivered in partnership with Money Africa – a leading financial literacy organisation using digital platforms to teach millennials healthy financial habits.

“The LinkedIn Optimisation for Professionals class will host 70 carefully selected mid-senior level executives on November 30. On December 7, we will host another 70 carefully selected entrepreneurs for the LinkedIn Optimisation for Entrepreneurs class,” explains Olorundero.

“The focus for a career professional is different from that of an entrepreneur and it must reflect in the way they use the app. We will share very practical examples, messaging templates, and effective sales strategies that will help businesses to grow. It will be a hands-on class that will include exercises and optimisation review.”

Mosron Communications is a bespoke public relations consultancy practice established to provide world-class communications services to growing organisations within and outside Nigeria. They have worked with leading organisations across different sectors of the economy including tech, education, engineering, and real estate.



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