Orijin, the iconic brand from the stables of Guinness Nigeria Plc has won the 2015 Advertisers Association of Nigeria’s (ADVAN) Brand of the Year Award>
Since its introduction in 2013, Orijin has raised the bar, carting away various awards to the delight of its esteemed consumers.
Portfolio Director, Larger and RTD, Guinness Nigeria Plc, Ms. Eyitemi Taire, on the awards said: “The advent of Orijin into the Nigerian market is the result of thought leadership by Guinness Nigeria. As a company, we are continually looking for new ways to satisfy our consumers and Orijin is another attestation to this resolve. We have been in the fore front of innovation and now with the ADVAN Awards as the Brand of the Year, we are now more committed to ensure our consumers are satisfied”.
Attesting to the quality of the award, Mr. David Okeme, President, Advertisers Association of Nigeria (AAN) said “the process of selecting the winners and recipients of today’s awards was done by a panel of seasoned professionals who maintained the highest level of equitability in the judging process. Therefore, I attest that the winners that will emerge are the truthful and honest representation of the best of marketing efforts in 2015.”
Reinstating the Orijin mantra, Taire said: “Orijin, is a bittersweet alcoholic blend made of 100 per cent natural herbs and fruits. Orijin celebrates the vibrancy of African culture and consumers now see Orijin as the traditional drink for modern Nigerians. Orijin has exceeded our expectations and our esteemed consumers are keen to spread the word and encourage others to try it”.
It would be recalled that Orijin won the 2014 Marketing World Award for Excellence in Marketing Innovation and the 2014 ADVAN award for Marketing Excellence. Recently, the brand unveiled the Largest Drum in Africa put at 22ftx25ft in size after a ceremonial visit and endorsement by traditional rulers across Nigeria.
“We are very happy at all these reviews. It clearly shows that our consumers appreciate our products and we sincerely appreciate their patronage. However, we encourage our consumers to enjoy their Orijin responsibly at all times” Taire added.